Greta Thunberg has grown tired of unscrupulous people who in different ways try to take advantage of her fame. She will now trademark her name and #FridaysForFuture. At the same time, she is starting a foundation to handle prize money and other donations linked to her climate activism.
In a post on social media, Greta Thunberg writes that this part of her business is anything but voluntary. It is something that she is forced to legally deal with the constant attempts to take advantage of her name and celebrity from commercial interests to make money or gain other benefits.
“Unfortunately, there are people who try to emulate me or falsely claim that they represent me to communicate with high-profile people, politicians, media, and artists. So if anyone claims that they represent me, be extremely suspicious, ”writes Greta Thunberg, and at the same time apologizes to everyone who has been contacted and misled in this way.
In addition, Greta Thunberg’s name and #FridaysForFuture are constantly being used for commercial purposes, marketing, sales of products and fake fundraisers.
Acting against this is complicated as Greta Thunberg and Fridays For Future exist worldwide. But she and her family are now trying.
“That is why I have now applied to register my trademark, Fridays For Future, School strike for the climate, and more. The measures are aimed at protecting the movement and our activities. It is also needed for me to be able, with legal assistance, to take the necessary measures against people or companies that try to use me and the movement for purposes that do not correspond to what the movement stands for, ”writes Greta Thunberg.
At the same time, she assures that she and all other school-striking climate activists have no interest whatsoever in building commercial brands, but that this is something that unfortunately must be done.
“Fridays For Future is a global movement founded by me. It belongs to everyone who participates in it, especially the young. It will never be used for individual or commercial purposes, ”she says.
In connection with this, Greta Thunberg also tells her ten million followers that she will create a foundation. It is needed to handle book and movie royalties, donations and prize money of various kinds.
This has proved to be a necessary step in managing assets in a way Greta Thunberg wishes. Greta Thunberg states that this takes a lot of time and is a work that needs to be done. She promises to come back with more details and that everything should be as open and transparent as possible.